Often termed as lander or lead capture page, the landing page of a website has a big role to play in attracting traffic as well as generating sales. By providing various types of offers on this page, one can convert visitors into leads. However, to attain success in this aspect, one needs to incorporate certain elements & features, such as:
- 1. Answer the Basic Queries of Visitors
First and foremost, the landing page should answer the basic questions of the visitor. These include, what are the benefits of the offer, what can one lose if he/she does not accept the offer, and how to go about to obtain the offer. For more help in this domain, one may contact WS Centre, a website designing company in Dubai, which specializes in Search Engine Optimization, SMO, SMM, SEM, PPC, and other web related services.
- 2. Provide Options for Information
A potential customer may access the website at any stage of the buying cycle. He/she may visit the site while researching for the intended product or for making price comparisons. Hence, it is imperative that the landing page provides the visitor with options for deriving all the pertinent information on the subject/product/service. However, care should be taken not to stuff the page with too many options, as this may become overwhelming for the visitor.
- 3. High Functionality
This, of course, is by far, the most important aspect that aids in generating sales. The landing page must be able to collect the email details of the visitors, so that the company can intimate them about new products, services, special offers, and discounts, thereby guiding them towards the purchasing decision.
- 4. Inclusion of Social Media Links
Social Media Marketing has completely transformed the business scenario. If one wishes to attract a diverse and modern audience, then it is essential to incorporate social media links on the lander, to enable prospective customers to carry out research or probably spread the word by sharing the page with their family & friends.
Creating a landing page that sells, is not as easy as it sounds. It is always advisable to avail the services of a website designing and SEO company in Dubai. Here are 3 Ways for Using a Website to Enhance the Brand Image.
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