User usability is an effective technique used to access and analyze a product such as a website, application or a game by letting a user group use and evaluate it. The ultimate goal of a user testing is to discover usability problems, assimilate quantitative data such as time spent on tasks, error rates and to […]
Why are businesses wasting so much time employing hundreds and hundreds of customer service representatives when they can significantly reduce this amount by investing handsomely in the latest technology? Yes, we are talking about chatbots. This is the most prominent topic everyone is discussing these days or carrying out discussions and debates of using artificial […]
Content marketing is one of the most effective mediums of attracting traffic to a website. However, it is easier said than done, since it involves creating a right balance between quality, quantity, and a host of other attributes. It is surely a time-consuming process and at times one may land up making mistakes. Here’s a […]
With a sharp rise in internet users, organizations are now resorting to online selling of their products & services. However, before putting the business online, one has to make a proper plan and strategy for gaining the desired results. There are a few things one can do for garnering instant success in online marketing. While […]
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