“How often should I post on social media?”
“Is there is a limit to social media posts or you can post as many times as you want?”
“I am posting every hour, am I going overboard or is it still less?”
There are lots of doubts or we should rather say misconceptions people still bore regarding the social media myths and it’s time to put these to rest.
Though these questions are quite simple in nature, solving them requires a whole lot of research and practical approach. While maintaining a social media presence that goes without a say is quintessential in today’s competitive world, going overboard can land you straight to the list of least favorites of your target audience.
So how can you strike a perfect balance between the two? There are plethora of studies that have been conducted examining the frequency, the quality and the content of the posts people put up on social media accounts and there equivalent effect on engagement levels.
Referring to these studies and a severe involvement of our experts in finding out the approximate number of times a company should post on Facebook, Twitter, and Instagram, we have put together some pointers for you.
If you are still following the infamous “two posts a day” rule, then listen to this. The “two posts a day” rule works immensely well for businesses with over 10,000 followers. This goes without saying that with such massive following you need at least 2 posts per day to bring in maximum clicks and engagement.”
Companies with a handful of followers need to make a careful decision as to whether they want more engagement per post or more clicks to their website? According to a study from Hubspot.com,” Posting more than twice a day (if you have fewer than 10K followers) can result in about 50% fewer clicks per post”.
The best time to post on Facebook is between 1 pm to 4 pm.
Well, Twitter is a very engaging microblogging website and posting frequency on site like this isn’t well defined. It purely depends on the objectives and goals your business boasts. If your company craves for more engagement per post, then 5-8 carefully curated tweets can help you accomplish this goal.
But if you are in search of more responses than engagement, then you can go about tweeting as much as 15 times a day.
Instagram is picture-savvy social medium platform, which can be quite intimidating for smaller brands to put together visuals that can be posted throughout the day. Posting frequency on sites like Instagram largely depends on your posting consistency not posting frequency.
However, Union Metrics released a whitepaper with data taken from 55 top-performing brands on Instagram and found, on average, they posted 1.5 times per day.
But largely, it depends on whether you are maintaining the post frequency. If you are posting 15-20 times a day, which will not negatively affect your Instagram account, you have to make sure that you are delivering this quantity every single day for the rest of the lifespan of your business; otherwise, you’ll start losing followers.
As long as you are sticking with 10 pins a day, you are safe, and pinning 3x a day is considered the optimal strategy.