User usability is an effective technique used to access and analyze a product such as a website, application or a game by letting a user group use and evaluate it. The ultimate goal of a user testing is to discover usability problems, assimilate quantitative data such as time spent on tasks, error rates and to evaluate the user’s rate of satisfaction with the product.
There are two ways you can run a usability test,
- Moderated: In this case a moderator works alongside a test participant.
- Unmoderated: In this case a moderator doesn’t work alongside a test participant, he works alone.
User testing is a great way to kick aside problems pertaining to the usability of a website, app, or a game from user’s point of view and eliminating user difficulties that were unpredicted in the design phase.
In this blog, the experts of the renowned Online Digital Marketing Company in Dubai have gathered 4 important tips to discover errors and grounds of improvement in your product.
The Earlier The Best: Digging out problems during the initial phase of a development of the product is a good way towards developing an error-free output. Don’t wait for the final product to pop-out so that you can run usability tests on them. You sure can test design mock-ups and partially-functional prototypes as long as you can explain to the testing group what they need to do.
Define the Objective of your Test: You need to be needle sharp when it comes to planning out your usability testing scenario. Jot down questions that are most important and the ones you need answers to. Before getting down with this critical phase of product development, it is quintessential to ask yourself this simple question, “What do I want to achieve with this usability testing?” Now make sure your questionnaire revolves around this question.
Ask open-ended questions: If you want users to give you detailed and honest answers, don’t ask them closed-ended. The closed-ended question has a definite answer, nothing less and nothing more. These are the binary questions like “Yes or No”, “May or Maybe” or “Good, Better or Best”. Open-ended questions give users the liberty to express the difficulties and errors they are facing while using a product and what doesn’t sit well with them.
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