The marketing goal of any company includes two aspects – acquiring customers and retaining them. While a productive website helps in displaying the products & services in an attractive fashion to entice customers to buy them, a support portal helps in managing the pre-sales & after sales queries. If an organization wishes to enhance its chances of getting return business, it is important to craft an effective and productive support portal which would aim at solving the issues of the customers.
Listed below are a few simple tips for the creating a great support website:
Modes of Contact
From phone to email, chat, tweet, there are several ways in which a customer would want to get in touch with the organization. Hence, it is important that one provides all the means of communication clearly on the portal. The best way is to provide the contact number and email address right on the top of the ‘help center’ page. This way the users will know all the modes of contacting the company, and they will choose the option that suits them best. For expert advice in this domain, one may contact a reputed website designing company in Dubai, such as WS Centre, which possesses a strong team of professionals catering to the web & online requirements of varied industries.
Clearly State the Timings of Support Available
One should also remember to explicitly state the timings of the support cell. It is best to be transparent and set the expectations clearly so that customers don’t have to keep checking back to get in touch with a support executive. One should ensure to mention the business hours and holidays on the portal. For more guidance, one may get in touch with a reputed Web Agency Dubai.
Incorporating a search box on the portal helps customers to find instructions and other information which might be buried in the knowledge base. Further, this also helps in understanding what the customers frequently search for, and thus renders an insight on their precise requirements.