In the marketing world, one of the most effective and powerful ways to built trust and rapport is to publish informative and in-depth white papers on nonfictional topics that highlight a problem and provides a solution.
WS Centre is a known Ecommerce Website Designing Company in Dubai and through this blog, we would like to bring to your knowledge what white papers are and why they are used by companies in the first place.
But first, let’s start with the formal definition.
What is a White Paper?
The formal definition of a white paper fluctuates from industry to industry, but the purpose remains the same. The business definition of a white paper originates from politics, where it means a legislative, provisional, and tentative or consultation document explaining and highlighting a particular political solution.
In the world of technology, white papers are written to explain and support the philosophy behind a new technology. They range from a precise, single page document to a long and detailed hundred page document.
White papers are great content marketing tools. For companies, they are an effective tool for garnering leads for white papers require at least an email address for download. White papers when written and utilized accurately can fetch you lot of customer attention and successful lead generation.
In B2B marketing, a white paper is developed for marketing purposes, as a medium of sharing views between a manufacturer and a wholesaler, or between a wholesaler and a retailer. It is heavily used to persuade the partnering companies or target audience that a particular offering is beneficial for solving a particular business problem or to fill up a particular need gap.